TagIt

2006

Product design for Umbra, the worldwide leader in casual, contemporary, affordable design for the home.

TagIt is a playful reinterpretation of the ubiquitous luggage tag. Consisting of a flexible rubber shell and a rigid, transparent insert, the two components peel apart to reveal the address card within: The action of “peeling” is highly intuitive and eliminates the need for complicated clasps and snaps.

The address card can also be reversed for privacy and an additional address card is included for frequent travelers. TagIt attaches via a secure steel cable loop, and is available in high-visibility pink and vivid red for speedy identification of luggage.