2017
Brand identity and marketing collateral for Aragona Group, a New York-based advisory firm that specializes in design-build, project management, and real estate development.
With a client portfolio consisting primarily of Italian luxury brands, Aragona Group needed to be positioned in an elegant and professional manner. A bold logotype was created based on the visual rhythm of the three A’s in Aragona and combined with a marine colour scheme resulting in a subtle, yet distinctive identity. The capabilities brochure for Aragona Group incorporates the modified letter A from the logo as a stand-alone graphical element, tying together the brand in a visually consistent manner.