AdC 60

2023

Creative direction including exhibition design, graphics, and curation for iconic Italian crystal brand Arnolfo di Cambio.

Arnolfo di Cambio celebrated its 60th anniversary in 2023 with a retrospective exhibition at the Maison&Objet fair in Paris. To mark the occasion, a comprehensive branding and communication campaign was devised around the theme of Sixty Years of Design in Crystal. The campaign sought to increase the brand's visibility by celebrating Arnolfo's rich design heritage while reintroducing the brand to a new audience.

Arnolfo di Cambio’s original mark from the 1960’s was transformed into a new celebratory mark, conceptually tying its past to the present. The numbers 6 and 0 were derived from the original mark and offset, with the 0 lower than the 6 and bleeding off the bottom edge of the page or screen: The effect is both distinctive and memorable. The new mark was then applied across the exhibition graphics, posters, brochures, and tote bags, becoming a visual anchor for the campaign.

2025 Graphis Poster Award